Salesforce.com Inc. is drawing particular attention to the analytics customization capabilities it plans to offer in the next version of its hosted CRM (customer relationship management) software, ...

Salesforce.com has played a huge role in making customer relationship management accessible to the masses, and now it's trying to do the same with predictive analytics technology. Salesforce.com Wave, ...

Integrating Tableau with Salesforce CRM transforms customer data into clear, actionable insights. From forecasting and retention strategies to territory planning and marketing performance, this ...

Salesforce.com revealed three new capabilities Wednesday that will extend Wave, the CRM giant's recently released cloud analytics platform, to mobile devices. The upcoming Wave release, set to go live ...

Salesforce is leveraging AI, predictive analytics, and structured account planning to transform cross-selling, upselling, and customer retention strategies. Recent case studies and best practice ...

Technological innovations are reshaping financial forecasting and decision-making. The fusion of Salesforce's data management with artificial intelligence (AI) is driving this transformation, offering ...

Data Cloud Vector Database will unify all business data, including unstructured data like PDFs, emails, and transcripts, with CRM data to enable grounding of AI prompts and Einstein Copilot, ...

Salesforce has announced new Wave analytics apps specifically for B2B marketing and financial services cloud. The apps can be personalised for each professional within a business with the newly ...

Just a week after spending $2.5 billion on ExactTarget, Salesforce has acquired business intelligence and analytics startup EdgeSpring. The details of the deal were not disclosed. “Business ...

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the ...