USO improves visibility. USO is the new SEO, and it focuses on organic visibility across all relevant platforms. It increases brand awareness, website traffic and revenue. Fragmented search landscape.

Search Engine Optimization (SEO) aims to improve website positioning in search engine results, such as Google. However, data shows that the way people browse the internet has changed, especially in ...

If your intellectual property firm isn’t optimized for modern AI search platforms, you’re missing critical opportunities during key moments of the client decision journey. While your traditional SEO ...

AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough. Brands ...

Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

As voice search continues to grow in popularity, driven by the rise of AI-powered assistants such as Siri, Alexa and Google Assistant, along with the prevalence of voice search on smartphones, the ...

Just last week, I again watched as my neighbor spent two hours washing, detailing, and meticulously waxing his vintage Chevy Corvette. That routine got me thinking: I don't believe I've ever seen him ...

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy. SEOs (and their bosses) are rapidly adopting AI search optimization, ...