Demand Gen Report's 2026 survey reveals a massive shift: 72% of marketers now rank segmentation as their top priority.

Technologies of object segmentation and tracking for autonomous driving jointly developed by the Korean research team and the research team of the University of Washington won the first place prize in ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

PITTSBURGH--(BUSINESS WIRE)--First Insight, Inc., world leader in Next-Gen Experience Management (XM) that is transforming how companies make better decisions leading to a sustainable future, today ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...