Campaign Asia

JWT and MediaCom on alert as Shell calls global creative and media review

Shell has launched a global review of its long-standing creative and media agency arrangements with WPP's J Walter Thompson and MediaCom, respectively. Shell, which has reportedly appointed R3 to ...
The Drum

Shell agency overhaul: JWT will split creative and MediaCom to retain media

WPP-owned MediaCom is also set to hold on to the global media account, with Dentsu's Carat also believed to be in the running. JWT has held both the retail and corporate advertising business for 21 ...
Campaign Asia

Comms Declare blasts Shell’s ‘Olympic-level gaslighting’ as it calls for creative review

Shell Energy Australia, the petroleum conglomerate's renewable and energy solutions arm, is shopping for a new creative agency. The development follows their collaboration with Brisbane’s Nous agency ...
The Drum

Shell's review of global media and creative accounts puts WPP on alert

JWT has held the energy giant's global creative account since 1997, while MediaCom was first appointed to handle the UK media account in 2001, before going on to win the global brief in 2005. MediaCom ...