The fall election is about three months away, but it's never too early to start thinking about ballot measures. Especially here in California where there can be lots for voters to wade through. The ...

Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...

Attempts to make the creator laugh through short funny videos. Donald Trump's approval rating skyrockets with Hispanics I've studied over 200 kids—the ones with high emotional intelligence have ...

A quiet shift is happening in short-form production: more teams are building videos the way editors think—as modular clips that cut cleanly on a timeline, rathe ...