A month ago we reported on Google's announcement of the featured snippet callouts feature. Where Google uses MUM to bold sections of the featured snippet to give searchers a more in-your-face answer ...

Search is changing. Most search engines now don’t just bring up a page of 10 search results and two ads at the top when you type in a query. Instead, Google search queries can bring up a whole range ...

Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive ...

It is not every day that you see a Google featured snippet with emojis and special Unicode characters. Here is an example of one spotted by Nick Churick (hat tip Patrick Stox) that he posted on X.

This doesn't mean all featured snippets need to be new and fresh, it just means when the answer needs fresh content - Google will want to find fresh results. Google’s Vice President of Search, Pandu ...

"How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples. Google is always looking for the best ways to ...