The growth of connected TV advertising isn’t simmering down anytime soon, even if most of the key ingredients are scattered or missing – like, say, an industrywide standard for campaign measurement.

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

Rohde & Schwarz announced that RF and microwave component manufacturer RF-Lambda has chosen the company’s R&S ZVA vector network analyzer and R&S FSW signal and spectrum analyzer after an in-depth ...

While much of advertising these days is being transformed and increasingly automated by AI, including the creation and targeting of ads, one crucial aspect remains stubbornly human: measurement. For ...