Why do people often make decisions in the same pattern and choose the tried and tested, even when there are apparently better alternatives? A research team led by Stefan Kiebel, Professor of Cognitive ...

Discover how regret theory affects choices. It predicts decision-making by evaluating the anticipation of regret, impacting ...

Please provide your email address to receive an email when new articles are posted on . Investing in the financial markets is a complex endeavor influenced not only by economic factors and market ...

The brain favors repeating past actions over rational choice, explaining why we stick to habits even when better options exist.

Learn how the framing effect influences decision-making in investments, and discover strategies to identify and mitigate its ...

Betty faces a seemingly simple choice between an apple and a donut. But as we'll soon discover, the brain's decision-making process is far from straightforward. Betty is standing before the healthy ...

A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...