Five years ago, companies built their online shopping carts with the desktop experience in mind. To meet the needs of smartphone and tablet shoppers, these businesses made minor adjustments or they ...

When a business owner invests in new awnings or distinctive signage, fresh paint or new lighting, she’s telegraphing community pride, expressing her business’ identity, and offering a vote of ...

Since 2010, Juliana has been a professional writer in the technology and small business worlds. She has both journalism and copywriting experience and is exceptional at distilling complex concepts ...