Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

Finally, one of the most powerful strategies is collaboration. Working with experienced book marketing professionals, like The Book Writing Group, allows authors to leverage expertise they might not ...

The temple mount of Great Management Ideas hasn’t much changed recently. The marble-columned edifice devoted to Business Strategy still stands in magisterial splendor, its priests silver-haired and ...

It’s that time of year again, and I will be alternating between publishing thematic collections of past posts and sharing interviews with authors of recent books I consider important and useful to us ...

This is the first of three roundups of books helpful to different age groups. Next week I’ll showcase career management books for workers at mid-career. The final part will feature titles for workers ...

The 1993 HBR article ‘Customer Intimacy and Other Value Disciplines’ argued that every company had to become champions of one of three value disciplines — operational excellence, customer intimacy, or ...