It was a Words with Friends chat that first gave Megan Phelps-Roper pause. People have a marked tendency to cling to past investments, whether financial, social, or emotional—even when it becomes ...

As some Republicans express buyer's remorse about Donald Trump's selection of J.D. Vance as the “worst choice” for vice president and Joe Biden ditches his stubbornness about staying in the 2024 ...

Rational housing decisions in retirement begin with a clear recognition of sunk costs. What has already been spent cannot be ...

It sounds like a term you’d encounter in a stuffy finance textbook, but trust me, understanding sunk costs can make or break your entrepreneurial journey. By the way, even some financially-savvy ...

Ever stayed in a terrible movie just because you already paid for the ticket? Or clung to a failing relationship because of “all the years you’ve put in”? If so, congratulations—you’ve met the sunk ...

When an investor is analyzing and comparing options, opportunity cost reflects the potential benefits that the investor gives up by electing against some of the options. Read on to learn about the ...

Recently, Horowitz visited a large lighting store in the Indianapolis area. The front of the showroom featured sleek, modern fixtures, but tucked away in the back was a section filled with older, ...