If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code that include everything from HTML to JavaScript, pixels and digital data. These tags ...

Digital marketing technology is changing and evolving at a rapid rate. A week doesn’t go by that we don’t read about or meet with a vendor that has a new method of targeting, tracking, delivering or ...

databases—there's no unified view and marketers must toggle between solutions to get a full sense of the picture. Built to bring clarity to this chaos, tag management software promises to diffuse the ...

Tag management systems are designed to help marketers implement and maintain online applications more efficiently, and without aid from IT. These solutions enable retailers to deploy and manage a ...

With the announcement of Adobe Launch, Adobe adds a new element to its Cloud Platform. In this exclusive news analysis, we explain why Adobe sees this as a big advancement in tag management. Step back ...