Editor’s note: This story was initially published on Dec. 18. Shamari Simmons came screaming into the backfield, untouched. On the first play of the fourth quarter of the Big 12 championship, Arizona ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Two weeks. Two important LSU players flagged for targeting and disqualified from a game — all for lowering the crown of their helmets into routine tackles. Against Florida, it was star linebacker Whit ...

The College Football Playoff has itself an officiating controversy after Texas' thrilling 39-31 double-overtime win over Arizona State in the Peach Bowl College Football Playoff quarterfinal game on ...