A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.

In a blind taste test, thousands of self-professed “omnivores and flexitarians” were given meat substitutes alongside the real thing and asked to rate which was better — and their responses were ...

For one week last year, Taco Bell introduced chicken nuggets to its menu, and quite frankly, it was a weird move. People don’t associate chicken with Taco Bell, and for good reason, so when I’d ...