The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mack McKelvey As an early ...

As marketing professionals, it is our job to stimulate demand for a company's goods and services with one of two outcomes: increasing sales volume or increasing price. When it comes to selling ...

For over two decades, ever since the dot com days and emergence of digital marketing, marketers have been busy with and characterized by technical implementation, as much as by strategy. Most ...

The value of your data is only as good as it is actionable. As the amount of data collected grows companies need assistance to help them gain insights. The value of your data is only as good as the ...

Digital marketers today face an unrelenting demand for video content. Social media feeds prioritize motion, audiences scroll ...