Advancement through Technology, 40 years later – Click above for high-res image gallery Forty years ago, the slogan “Vorsprung durch Technik” was used by Audi as part of campaign to gain publicity in ...
Vorsprung durch Technik: Sir John Hegarty on how a catchphrase was coined The Guardian and BBH When Sir John Hegarty saw a faded poster on a factory wall in Ingolstadt 30 years ago, he didn't realise ...
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