Microsoft said this "combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout." Bing is now testing its new generative search experience ...

For a while now, Google Search has been experimenting with ways to offer useful data directly in the results feed. The idea is that for certain tasks, they don’t have to open websites unless they want ...

Google tests Shopping ads in AI Mode, Microsoft explains AI search visibility, and Google reframes keywords. What PPC advertisers should understand now.

Generative AI is infiltrating everything you do online, including how you find information. If you're bored with traditional search, check out the top AI search engines we've tried. I’ve been writing ...