OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is ...

Agency picks can quietly determine a brand's tech stack; Ad spend is shifting away from the open web; The CW is betting on ...

In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry.

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...