Forbes contributors publish independent expert analyses and insights. Creator marketing expert: fashion, lifestyle, & wellness brands. On January 22, 2026, TikTok officially launched its majority U.S.

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer ...

As TikTok continues to evolve into a formidable search engine, optimizing your videos for search visibility has become crucial for reaching a broader audience. Here are some detailed best practices to ...

Luminate reports that 68% of U.S. TikTok users are more likely to pay for a music-streaming service than the U.S. general population. Users are exposed to different clips of songs, which contribute to ...

Legislative drama notwithstanding, it’s time to look at TikTok Shop as a first potential sign that live online shopping in the US can be, well, a thing. So what are TikTok’s prospects for creating a ...

The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.

Whether you’re a social media influencer or casual creator, you can probably benefit from knowing who’s checking out your posts on TikTok. By tracking stats like who has viewed your content and ...

As Google continues to dominate the search engine market, there is one company that is giving them a run for their money: TikTok. While TikTok may be known primarily as a social media platform for ...