Tim Cook Says Apple’s AI Advantage Is What Other Tech Giants Overlook

In the company’s latest earnings call, Tim Cook frames privacy as Apple’s competitive edge in the AI boom.
Cult of Mac

Apple CEO commits to ‘personal and private’ AI for users

Tim Cook assures iPhone users that their privacy will be maintained in the new collaboration that brings Google Gemini AI to ...

Apple CEO Tim Cook Worries Losing Privacy Could Change People’s Behavior

"If we begin to feel like we're being surveilled all the time, our behavior changes. We do less, we think less, we change how we think. In a world like that we restrain ourselves and it changes ...

Tim Cook: Apple won't change privacy rules with Google Gemini partnership

It has already been said repeatedly, but Apple CEO Tim Cook has once again confirmed that Apple Intelligence will still be on-device and in Private Cloud Compute in spite of the Google partnership.

Tim Cook touts unique Apple AI strategy

Apple has taken a different approach to artificial intelligence than other Big Tech companies, and one that CEO Tim Cook ...

Apple Explains How Gemini-Powered Siri Will Work

Apple CEO Tim Cook yesterday reiterated the structure of its partnership with Google to use Gemini AI models for the next generation version of Siri. During the company's Q1 2026 earnings call ...