The Pop-Tarts Bowl captivated the college football scene last season by introducing an edible mascot. A year later, the postseason bowl game has raised the stakes by unveiling a one-of-a-kind trophy ...

LOUISVILLE, Ky. -- Shortly after Iowa State's win in the 2024 Pop-Tarts Bowl, Cyclones receiver Jaylin Noel, in a celebratory mood, went to grab the game's trophy to lug it home. But this trophy is ...

The 2024 Pop-Tarts Bowl unveiled a new trophy on Monday, and a new parody commercial has followed the toasty revelation. The Pop-Tarts Bowl social team created an Oppenheimer parody of the new trophy, ...

It is a truth universally acknowledged — that last December’s death and subsequent dismemberment of a Pop-Tarts Bowl mascot was one of the greatest moments in modern sports history. Frosted Strawberry ...

The first-ever Pop-Tarts Bowl took place on Thursday, Dec. 28 featuring a tasty matchup between the NC State Wolfpack and Kansas State Wildcats. Ahead of the clash, the bowl game unveiled its mascot ...

The Pop-Tarts Bowl marketing team is bringing a taste of superhero excitement to college football. In a bold move, the ...

Thursday's Pop-Tarts Bowl featured one of the funniest mascots of all time, and the reveal for said Pop-Tarts mascot did not disappoint. Before kickoff between North Carolina State and Kansas State, ...