Google expanded access to the Confirming Gross Revenue tool, improving transparency in programmatic buying. The tool verifies no hidden fees in digital ads transactions, utilizing privacy-safe Revenue ...

The AI marketing tool combines the world’s largest ad library, spanning Facebook, Instagram, TikTok, YouTube, Twitter, Pinterest, AdMob, and Unity, with automated creative intelligence Austria, 28th ...

Microsoft launches AI-powered Predictive Targeting for advertising. The tool improves conversion rates and streamlines the targeting process. Offers flexibility with existing strategies, but has ...

The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more. TikTok unveiled a suite of new AI and automation tools for ...

Adthena has launched AdBridge, a tool to convert Google Ads campaigns for ChatGPT’s ad platform, aiming to speed adoption as AI-driven advertising grows. Meanwhile, Meta has struck a deal with ...

Ad monetisation outfit IronSource has unveiled a new toolset that lets developers measure ad revenue and track which marketing channel brought in specific users. Called User Ad Revenue, IronSource ...

The New York Times is pursuing partners to test a new ad-targeting tool which will use generative artificial intelligence, Axios reported Tuesday. The Times will be testing the tool internally ...

Artificial intelligence (AI) is revolutionizing the advertising industry, augmenting decision-making processes and accelerating business outcomes. The use of this technology can be seen in many stages ...

What if creating professional, eye-catching video ads was as simple as typing out a few ideas? Enter Google Veo 3, a innovative AI tool that’s transforming how businesses approach video advertising.

As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech tool focused on consumer outcomes. While a number of ...