A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: ...

Storythinking is our brain’s narrative mode, evolved to plan escapes from threats. Thinking in story drives creativity and ...

Creativity has kept Crayola going for more than a century, and its a powerful business model for any company seeking longevity. Look at any company that has stayed in business for decades, and you ...

As leaders evaluate AI investments and cost structures, the more important question may not be what can we automate, but what ...

Top-tier creativity remains elusive to AI. Models can’t help but repeat ‘safe’ ideas over and over. In A Nutshell AI ...

The original version of this story appeared in Quanta Magazine. We were once promised self-driving cars and robot maids. Instead, we’ve seen the rise of artificial intelligence systems that can beat ...

For years, creativity was considered one of the last safe harbors of human advantage—something machines could assist with, but not ...

In "The Cult of Creativity," Samuel Franklin excavates the surprisingly recent history of an idea, an ideal, and an ideology. Americans don’t agree on much these days. Yet even at a time when ...

A few years ago, I stood on stage in front of 3,000 university students and asked a simple question: “How many of you consider yourselves creative?” Maybe a dozen hands went up. Same question to a ...

Scientists have discovered a fascinating link between creativity and cognitive impairment. In addition to producing art and literature, creativity is essential for problem-solving and adaptation. A ...

Effects of stress on creativity depend on resources we have to motivate us. Passion for one’s work and ability to voice ...