Pringles is running a Super Bowl ad targeted at Gen-Z that is simultaneously designed to build excitement around the brand ...

Chris Duffy, comedian and host of the 'How to be a Better Human' podcast, shares how and why a good laugh can truly change ...

The difference between real news and satire is often the date of publication. This unfortunate reality is bad for the average ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Leadership is often associated with qualities like ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

NPR's Sacha Pfieffer speaks to comedian Chris Duffy about his new book, "Humor Me." In it, he explores how laughing can be therapeutic and argues that humor can be taught, lost and regained. Chris ...

In the past year, I’ve had the privilege of working with a leading scholar in humor studies. Dr. Jennalee Donian is an NIHSS postdoctoral research fellow at Nelson Mandela University in South Africa ...