Adweek on MSN
Publisher traffic is surging from an unlikely source
Push notifications and peer-to-peer sharing have grown dramatically, according to proprietary Chartbeat data shared with ...
WebFX reports a 796% growth in AI traffic from 2024 to 2025, with higher conversion rates, suggesting AI users are more ...
LLMs and their influence on traffic to a brand’s website are a major topic in our client conversations. Everyone wants to know what’s happening, how they can do better, and what the best practices are ...
Adobe says AI traffic to U.S. retail sites also jumped 269% in March, with visitors converting better and generating more ...
New Chartbeat data breaks down declines in search traffic by publisher size. Small publishers lost the most search referral traffic. AI chatbots account for less than 1% of all publisher page view ...
Spam traffic distorts your analytics data, which can lead to poor marketing decisions based on false performance signals. It’s become more visible in Google Analytics 4. Compared to Universal ...
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