But will anyone play them?

An upgraded Unity AI that will let budding game developers create full games with natural language prompts is set to be ...

"At the Game Developer Conference in March, we'll be unveiling the beta of the new upgraded Unity AI, which will enable ...

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

Unity Software (U) stock plummeted 22% on Friday after Alphabet's (GOOG) (GOOGL) Google unveiled Project Genie, an AI-powered ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Jia Li of LiveX AI and Julian Togelius of NYU and modl.ai are the inaugural members. Jia Li leads the development of advanced human-like AI agents and has a background at Google Cloud AI and Stanford.

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Create is expected to achieve double-digit year-over-year revenue growth in Q1, excluding nonstrategic revenue, with a similar cadence throughout 2026. Adjusted EBITDA margins are anticipated to ...

Games tech company Genies has partnered with Unity to offer game developers AI avatar and asset creation tools. The collaboration will bring IP from games, entertainment, celebrities, and sports into ...