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Unity's CEO just explained why Google's AI can't replace game engines (and he's right)

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.
Polygon

Game devs say Unity’s big change puts studios at risk

Unity Technologies, the company behind the cross-platform game engine Unity, announced a new pricing model on Tuesday — and it’s been almost universally condemned by the video game developer community ...
Pocket Gamer.Biz

Unity game engine "competitive advantage" for AI ads platform Vector

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...
Pocket Gamer.Biz

Unity revenue falls 25% in Q4 as engine and ads segments see declines

Unity revenue fell by 25% year-over-year to $457 million in Q4 2024 with the company blaming its “portfolio reset” for the decline. Create Solutions revenue – which includes game engine sales – ...
AOL

Unity's CEO Just Explained Why Google's AI Can't Replace Game Engines (And He's Right)

Shares of video game engine developer Unity Software (NYSE: U) have been sent through the wringer over the past two weeks. In late January, the stock crashed after Alphabet unveiled Project Genie, an ...