“Moral” psychology has traditionally been studied by subjecting individuals to moral dilemmas, that is, hypothetical choices regarding typically dangerous scenarios, but it has rarely been validated ...

Greene et al. reported that brain areas typically associated with affect are activated when subjects make moral judgements about ‘personal’ scenarios, where one alternative requires directly causing ...

How do you make a choice that will benefit the greatest number of people when there are conflicting preferences involved? How does the brain make sense of differing perspectives and organize them to ...

Amazon’s dominance makes daily headlines, but a key question remains: What is Amazon’s strongest category? And what does that tell us about Amazon’s strengths today, and strategy for tomorrow?