Recently, I found myself reading a February article about the new value statements Mark Zuckerberg set when reimagining Facebook as Meta. I had never bothered to read the value statements associated ...

Creating a values statement for an organization involves examining the organization's purpose and goals. Once it is clear where the organization wants to go, a values statement guides it while it ...

Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

Aspirational statements sound good, but if they’re not accompanied by visible efforts to achieve those aspirations, they’ll quickly be viewed as symbolic of an organization’s failures. Mission, vision ...

“Do core values really matter?” Before I could pause to think I abruptly replied, “Yes, absolutely.” I had just finished giving a speech in Texas that touched on the topic of corporate values and one ...

In my podcast interview, NetWitness CSO Edward Schwartz stated that “we don’t have the kind of ROI stories in security that other industries have.” As a veteran of several IT events, I’ve been ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

Startup founders, especially pre-series A, are challenged to find the right employees. It can be equally difficult to create a strong sense of mission that many job candidates desire, particularly as ...

The City of Pocatello has two new documents that will help steer the City today and in the years ahead. At Thursday’s Pocatello City Council Meeting, the Council voted to approve a resolution adopting ...

POCATELLO — The city of Pocatello has two new documents that will help steer the city today and in the years ahead. At a recent Pocatello City Council Meeting, the council voted to approve a ...