NEW YORK, NY--(Marketwired - Oct 17, 2016) - Programmatic advertising company Varick Media Management announced today an update to Alveo, its proprietary campaign management platform. The update ...
Varick Media Management, agency holding group MDC Partners’ audience and media-buying arm, has released Alveo – a planning, buying and reporting platform. Operating originally as more of an internal ...
MDC’s media buying arm, Varick Media Management, unveiled a dynamic creative solution called Pictor on Thursday, an HTML5 ad builder that uses audience and campaign data to adjust the ad unit creative ...
NEW YORK, NY--(Marketwired - Mar 25, 2015) - The ways consumers interact with media are changing rapidly, forcing marketers to use an ever-expanding arsenal of tools and data resources to match their ...
MDC Partners' agency trading desk Varick Media Management violated the industry's privacy code by failing to offer consumers a way to reject behavioral targeting, a watchdog administered by the Better ...
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