When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...

Interactivity is reinventing online video advertising, offering consumers more reasons to engage with brands, with additional opt-in content and social sharing functionality creating more immersive ...

A common way consumers interact with brands is via a screen. In a world of short attention spans and an inclination to view rather than read, one of the best ways to maximize marketing dollars is to ...