Google has upped the ante in display ad measurement with products in two categories that appear to be gaining traction with large brand advertisers. The new technologies enable campaign reporting ...

DG argues that the standard of measurement is a valid and necessary one and that served impressions is a less valid measurement compared with viewable impressions. For example, the report found that ...

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions ...

NEW YORK—The digital media measurement and analytics firm DoubleVerify has announced that it has received Media Rating Council (MRC) accreditation for Video Viewable Impressions and related ...

Taking “viewability as a currency” to the next level, Undertone has announced the launch of Verified View, a new platform that allows advertisers to buy display ads and select IAB Rising Star units on ...

NEW YORK, May 18, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has received the industry's first accreditation for Connected TV ...