YouTube ad revenue rose 11% in the first quarter compared with the same period in 2025, flirting with the $10 billion mark.

Alphabet revenue for the quarter came in at $109.9 billion, beating the $106.8 billion expectation reported by Yahoo Finance.

Alphabet reported a record 350 million paid subscriptions in Q1 2026, driven by YouTube Premium, YouTube Music, and Google One, marking a shift from ad-heavy revenue toward a hybrid model. YouTube ...

Google added 25M paid subscriptions in Q1, reaching 350M total, as YouTube and Google One grow.

YouTube said Friday it is raising the prices for its YouTube Premium, Premium Lite, and Music Premium services. See the changes.

The YouTube Premium individual plan is increasing from $13.99 to $15.99 per month, while the family plan is increasing from $22.99 to $26.99 per month.

YouTube recently reported a surge in Premium subscribers, which appears to stem from its intense war against ad blockers.

The popular subscription now costs $15.99 a month, with family and student plans also increasing. If you pay to keep ads out of your YouTube experience, keep an eye on your monthly bill.

YouTube Premium offers various subscription plans in India to enhance the streaming experience with ad-free content, offline ...

Alphabet reported that in the first quarter of 2026, revenue from YouTube subscriptions expanded at a quicker pace than its ad business. The platform’s paid offerings, led by YouTube Premium and Music ...