Compare the work culture of the 1990s to today: long hours, limited flexibility, and always-on expectations. According to research from Johns Hopkins, 68 percent of Gen Z and younger millennials ...

Forbes contributors publish independent expert analyses and insights. Colleen Batchelder an expert on hiring and managing Generation Z. Job hopping among Gen Z workers averages just 1.1 years, but the ...

In response to the hyperfocus on finances, some Gen Zers and millennials are turning to "financial future faking." ...

Ever feel like you're endlessly swiping through dating apps and getting nowhere? You're definitely not the only one feeling lost in that sea of profiles. It might sound like something out of a sci-fi ...

According to recent consumer research, Millennials and Gen Z rank among the most prolific gift-givers, far outpacing older generations not just in volume, but in intent. For them, gifting doesn't read ...

Discounts used to spark excitement. Now they often raise eyebrows. Gen Z, the first generation to grow up with real-time pricing and social media reviews, can spot a gimmick right away. A Queue-it ...

Workplace leaders have long been challenged to understand and adapt to the shifting habits and mindsets of younger generations. But Generation Z—the first fully digital cohort—is rewriting the ...

So many people claim that Gen Z is the laziest generation ever. While it might seem like just an opinion, there is some data that could suggest it’s actually a fact, including how much time this ...

Young adults are eschewing all-in-one devices like the iPhone and moving more towards purpose-built technology, renewing interest in "vintage tech" like the classic iPod. Here's why. At one point, I ...