AI-powered styling tools, virtual try-ons, and predictive trend forecasting are moving from niche experiments to everyday resources for women and brands. Consumers are using AI to plan outfits, find ...

Women "consistently report lower familiarity and knowledge about generative AI tools," the authors wrote, suggesting that improving awareness could meaningfully reduce the gap. A second driver was ...

Urban Indian women turning to AI to lighten the mental load at home is a new trend, and there’s no public data tracking it yet, according to Arora. But for those women who do use AI tools at home, the ...

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