Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Dedication to professionalism A culture of customer service Leading while supervising Coaching and mentoring An effective in-house training program A pricing system that ensures a fair profit These ...

Here are four mission statements. Two are from real organizations. Two were created by Dilbert’s Automatic Mission Statement Generator. Can you guess which ones are genuine? 1. It is our job to ...

What are the elements of a well-formed mission statement for restaurant brands? While we recently saw Starbucks update its mission statement as part of a multi-faceted organizational transformation, ...

Opinions expressed by Entrepreneur contributors are their own. In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your ...

I want to show you why most mission statements are so terrible. Let’s say you founded a pizza parlor. And your first idea for a mission statement is something like this: “Our mission is to serve the ...

Company mission statements define a company’s objectives and its approach in the markets it serves, providing a focus for operations. (Mission statements are different than vision statements, which ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...