"Apple makes great ads" is a thing people used to say all the time. Now it keeps pulling its ads. What could be going on?

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...

Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the ...

Forbes contributors publish independent expert analyses and insights. Sometimes the Apple holiday ad is abstract, sometimes it’s an animation (like the brilliant one with the Billie Eilish song), or a ...

Apple delivered some of its most memorable advertising campaigns in 2025, blending storytelling, humor and technical innovation. From emotional tributes to playful satire, the tech giant demonstrated ...

Apple ads consistently find fun, accessible ways of showcasing features without having to resort to technobabble. Case in point: Its new ad showing off the Ceramic Shield for the iPhone 12. Apple ...

Apple is planning to start showing ads in the Apple Maps app this summer, and signs of ads have already shown up in the iOS ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Novo Nordisk reunites Justin Long and John Hodgman from the iconic Get a Mac ads to promote ...

Um… what the heck is going on with Apple’s advertising? Forget the problem with Apple selling ads, which is also a problem. Apple has a problem making ads ...

Apple will introduce ads in Apple Maps this summer, showing sponsored results in search and Suggested Places across iPhone ...