Apple may expand Ultra branding to a foldable iPhone and MacBook Ultra, creating a new premium tier above Pro devices.

Apple today seeded the fourth betas of upcoming iOS 26.5 and iPadOS 26.5 updates to developers for testing purposes, with the ...

A new report says Apple’s foldable iPhone and touchscreen MacBook Pro will be named ‘iPhone Ultra’ and ‘MacBook Ultra,’ ...

Apple has released the fourth iOS 26.5 beta for developers. A previous beta introduced a splash screen that signaled the ...

Macworld Apple is rumored to be introducing one of the biggest upgrades to the iPhone lineup ever this year, with the debut ...

Apple has released a new iPhone update — that has taken many by surprise — to address a vulnerability that was recently ...

Ultra branding it already uses looks like Apple's next marketing angle as new categories like an iPhone Fold push past what ...