A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

I love A/B testing! It’s hard for me to imagine my life without it, and once you try it, you’ll never go back. Why? Because A/B testing (also called split testing) can improve your effectiveness, and ...

This question originally appeared on Quora: When should A/B testing not be trusted to make decisions? Answer by Edwin Chen, Ex: math and linguistics at MIT, speech recognition at Microsoft Research, ...

How much of your digital strategy is based on things you know rather than things you think you know? As digital marketers, we like to think of ourselves as totally data-driven people -- but the truth ...

Now imagine doing any of these things on a smartphone. Chances are it would take several false starts and -- if you were dedicated to the goal -- a lot of struggle before the job was done. It has ...

Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

Opinions expressed by Entrepreneur contributors are their own. Scientists would never push a drug to market without testing it to make sure it is effective; a similar principle should be applied to ...

In last month’s column, Pitfalls of Paid Search, Part 1, I raised the question of whether A/B Ad split testing, taken to the extreme, can be detrimental to ad group performance. Using the example of ...