LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

TV’s impact in the awareness stage was five times greater than social media and seven times greater than non-TV streaming video platforms.— This story first appears at TheDesk.net, a premium source ...

A study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platform ...

Ad spending continued its shift away from linear TV to streaming during this year’s upfront ad-buying season, but, thanks in part to the growth of free ad-supported streaming services (FASTs), buyers ...