There are certain stocks that many investors hold on to forever -- or at least hold on to some shares. They may sell some shares to cash out, but they typically come back to add shares on a dip, because the stock displays such dominance in its marketplace that it will keep charging higher over the long run.

Apple just released its earnings report for the second fiscal quarter of 2026. The company reported $111.2 billion in

CEO Tim Cook said Apple is seeing "extraordinary demand" for the company's iPhone 17 lineup. Get personalized, AI-powered answers built on 27+ years of trusted expertise. Apple's stock is surging on a better-than-expected outlook,

Apple ( AAPL +1.27%) surprised much of the market when it announced that longtime CEO Tim Cook would be stepping down in September and transition to executive chairman of Apple's board of directors. John Ternus, who has been serving as the company's senior vice president of hardware engineering, has been chosen to become the new CEO.

Apple’s spending on research and development hit an all-time high in the company’s latest quarterly results, reflecting an industry-wide continued push into AI development.

Apple posted upbeat profit and sales figures after the closing bell, sending the stock up about 1% in the extended session. The company logged earnings per share of $2.01 for the March quarter, up from $1.65 a year before and ahead of the $1.95 FactSet consensus.

Quick Read Apple (AAPL) is an emerging “invisible AI” player focused on practical consumer applications rather than competing for top AI benchmarks. Apple is pursuing a differentiated AI strategy through hyper-personalized features integrated across its ecosystem,

For me, the three reasons this quarter matters are simple: stronger-than-expected iPhone 17 demand, a Services business that is becoming Apple’s real profit engine, and the unresolved AI/Siri question that could define the next re-rating.