BMW Group has selected PTC’s Codebeamer as the backbone of its software and systems engineering workflow, a move that treats ...
BMW is not just tweaking its track days, it is rebuilding the whole M playground from the ground up. With the new “Area M” program, the familiar BMW M Driving Experience is being turned into a broader ...
Alexa is getting an upgrade and BMW drivers will get to experience it in the car. The German automaker is working with Amazon’s revamped voice assistant to include AI-backed tools into the driving ...