Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...

Making sure that you are investing your marketing budget into useful and fruitful efforts can be essential to the ongoing success of your law firm. One way to ensure that your marketing efforts are ...

One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ...

A new Google Ads integration with Google Tag Manager could make conversion tracking faster to set up and less prone to errors ...

LinkedIn today added conversion tracking to its Campaign Manager tool in a move that aims to make it easier to track results of advertising campaigns run on the professional social network. Users of ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Do you run a ...

Google Ads has rolled out Enhanced Conversions for Leads. Spotted as a beta test earlier this month, this option offers an alternative to the existing Google Click ID-based offline conversion tracking ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. We’re all too familiar with the importance of tracking conversions — ...

Bing Ads has released a big update for Universal Event Tracking, the relatively new conversion and goal tracking for Bing Ads that will also soon power retargeting on search. If you haven’t ...

Twitter has launched into general availability its private beta test that allows advertisers to track whether ads lead to a purchase. This conversion tracking is the latest in its stream of new tools ...

Google Ads has begun rolling out Enhanced Conversions for Leads, offering an alternative to the Google Click ID-based offline conversion tracking method. The technology uses information already ...