Following the recent launch of Google Analytics v5, Google is launching (in limited pilot) an important set of reports that will help marketers understand which marketing channels customers interact ...

GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations. Analysts are demanding analytic tools deliver features ...

Here we provide a series of articles that dive into each one of the new GA components in more detail. As a follow-up to my article a few weeks ago, Overview: The 'New' Google Analytics Platform, I'm ...