CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

Add Yahoo as a preferred source to see more of our stories on Google. The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline ...

JetBlue’s loyalty programs and premium experiences were bright spots in an otherwise disappointing quarter and amid questions ...

Starbucks Rewards is no longer “a coupon book,” CEO Brian Niccol said. “We had to stop doing all that discounting. This ...

The specialty grocer is looking to its newly launched Sprouts Rewards to improve its value messaging, but sources say the ...

Retail loyalty programs are becoming more sophisticated, blending personalized offers, tiered memberships, and exclusive benefits — but many members fail to use all the perks they pay for. Experts ...

ChatGPT revealed 8 ways grocery store loyalty programs quietly raise costs while making you feel like you're saving money.

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

It’s a conditioned Pavlovian response, learned after years of airlines revamping their loyalty programs for worse rather than ...

Paytronix, an Access Company and leader in guest engagement solutions, today announced the release of the Paytronix Rewards Hub, an upgrade to its guest engagement platform that delivers a modern and ...