Adweek on MSN
Publisher traffic is surging from an unlikely source
Push notifications and peer-to-peer sharing have grown dramatically, according to proprietary Chartbeat data shared with ...
Spam traffic distorts your analytics data, which can lead to poor marketing decisions based on false performance signals. It’s become more visible in Google Analytics 4. Compared to Universal ...
SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 to 10,000 sites. Organic search traffic is down just 2.5% year over year — ...
New Chartbeat data breaks down declines in search traffic by publisher size. Small publishers lost the most search referral traffic. AI chatbots account for less than 1% of all publisher page view ...
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