There was a time when a logo refresh barely registered outside the design community. At most, it sparked a few tweets, and maybe a rant from a typography nerd about the poor kerning of the logotype.

The iconic glowing Apple logo on the lid of MacBook laptops has been gone for more than a decade, and it may never return. Here's why Apple killed a legend.

Fashion has always had two distinct schools of thought sitting across from each other at the table. One believes the name on the bag is part of the point. The other believes the less visible the name, ...

Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...

The glowing Apple logo on a 2015 MacBook Pro. - Felix Geringswald/Shutterstock Apple's MacBooks have iconic designs that competitors have been trying to replicate for ...