A genial, lightly comic portrait of Gösta Engzell, the unlikely civil servant who outmanoeuvred Nazi bureaucracy with paperwork ‘It’s a miracle!” exclaims a Swedish official. No, he is corrected by a ...
A better way to drive growth and profitability by Scott Magids, Alan Zorfas and Daniel Leemon When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a ...
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