There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather ...

By creating a 'little bit of the Universe in a bottle' in her lab, a PhD student in physics has reverse-engineered the ...

Matt Damon has claimed that Netflix pushes directors to reiterate the plot for viewers who are watching while on their phones. The actor has just released new action film The Rip on the streaming ...

This valuable study presents a technically sophisticated intravital two-photon calcium imaging approach to characterize Ca²⁺ dynamics in distinct populations of meningeal macrophages in awake, freely ...

Driven by the artificial intelligence frenzy, Microsoft is internally projecting that water use at its data centers will more than double by 2030 from 2020, including in places that face shortages.

Matt Damon and Ben Affleck recently appeared on the “Joe Rogan Experience” to promote their new Netflix film “The Rip,” and the long-time friends and collaborators shared their thoughts on how the ...

Actor Matt Damon says Netflix is asking movie makers to continually restate the key plot points throughout the script because viewers are watching while distracted by their smartphones. In an ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

Many popular apps collect far more personal data than they need to work. These 20 apps quietly gather your photos, location, contacts, and more—and you probably have at least one of them installed ...

A new message board for artificial intelligence agents has prompted some strange conversations, and existential questions about the inner lives of bots.