The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...

As part of the v23 Ads API launch, Performance Max campaigns can now be reported by channel, including Search, YouTube, Display, Discover, Gmail, Maps, and Search Partners. Previously, performance ...

Google has released v23 of the Google Ads API, the first update of 2026 and the start of a faster release cadence, introducing deeper Performance Max reporting, more granular invoicing, new AI-powered ...

The MarketWatch News Department was not involved in the creation of this content. New York, New York--(Newsfile Corp. - February 6, 2026) - Clear Ads, an advertising agency, released a step-by-step ...

Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads. Most marketers are already comfortable with automated bidding, ...

The tech giant has spent more than $6 million on TV ads in state capitals and Washington, with the message that data centers create jobs. The tech giant has spent more than $6 million on TV ads in ...

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It’s been estimated that 18% percent of Super Bowl viewers only really tune in for the commercial breaks. That’s a lot of people, especially once you consider how few people really sit down and watch ...

Super Bowl LX has come and gone, and the commercials gave us something to watch while the Seattle Seahawks mauled the New England Patriots. There have been some iconic Super Bowl commercials ...